Tesla announced that it has reduced the price of its most expensive Cybertruck variant, known as the Cyberbeast, to about $99,990 in the United States, down from previous pricing above $114,000. At the same time, the company introduced a more affordable version of the electric pickup aimed at attracting a broader group of buyers amid subdued sales.
The changes reflect Tesla’s strategy to adjust its electric vehicle pricing and models to better match current market demand, especially for higher-priced products like the Cybertruck.
What Tesla Announced
Price Cut for Cyberbeast
Tesla cut the price of the Cyberbeast model, the top-end Cybertruck trim, to $99,990 from $114,990, according to Tesla’s U.S. pricing information. This amounts to roughly a $15,000 reduction and comes as part of efforts to make the truck more appealing to buyers. The cut also coincides with the apparent removal of Tesla’s “Luxe Package” that bundled extras such as supervised Full Self-Driving and unlimited Supercharger access.
New Cheaper Cybertruck Variant
Alongside the price reduction for Cyberbeast, Tesla unveiled a new dual-motor all-wheel-drive Cybertruck priced around $59,990, making it the most affordable Cybertruck variant currently offered in the U.S. This new base model still includes key features like estimated 325-mile range and dual motors, though it may lack some premium elements of higher-end trims.
Other Trim Pricing
Prices for other Cybertruck trims outside the new $59,990 base offering and the adjusted Cyberbeast remain mostly unchanged, including mid-level versions at higher price points.
Why This Matters
Responding to Sales Challenges
Tesla’s Cybertruck has struggled with demand since its launch compared with original expectations, with fewer sales than projected and earlier decisions to drop certain trims due to low interest. Introducing a lower-priced variant and cutting prices on top models is one way Tesla is attempting to boost customer interest and reduce inventory.
Competition and Market Position
Electric pickup trucks face increasing competition from models such as Ford’s F-150 Lightning and Chevrolet’s Silverado EV, which often offer lower entry prices. Tesla’s pricing adjustments aim to keep the Cybertruck competitive as buyers compare options in the growing EV truck segment.
Bottom Line
Tesla has reduced the price of its top-end Cyberbeast Cybertruck model in the U.S. to about $99,990, a roughly $15,000 drop, and launched a new more affordable Cybertruck trim at around $59,990. These pricing changes reflect Tesla’s effort to respond to slower sales and attract more buyers in an evolving electric truck market. By adjusting prices and model availability, Tesla is seeking to maintain interest and improve competitiveness as EV adoption continues to expand.
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Frequently Asked Questions
What is the Cyberbeast?
CyCyberbeast is the top-end, most expensive Cybertruck variant offered by Tesla, known for premium features and performance.
How much was the price cut?
Tesla cut the Cyberbeast price in the U.S. from about $114,990 to $99,990.
Is there a cheaper Cybertruck now?
Yes. Tesla introduced a new all-wheel-drive Cybertruck model priced around $59,990, making it the most affordable version available.
Will other Cybertruck prices change?
For now, prices for other Cybertruck trims remain unchanged, based on current listings.
Why is Tesla cutting prices?
The company is adjusting prices to boost demand and remain competitive in the electric pickup market following slower-than-expected Cybertruck sales.
Tesla reduced the price of its premium Cyberbeast Cybertruck model to about $99,990 and introduced a new base variant around $59,990 in the U.S., reflecting efforts to boost sales and broaden appeal amid market pressures.
